TRAKTIVIST is the premiere website to discover music made by Asian North Americans, as featured on Google &  NBC News. Launched in 2015, our platform was created to bring more visibility and sustainability to Asian American artists.


Our groundbreaking website operates as a central, online hub, offering quality, convenience, and cultural value through our unique cataloging. Search by EthnicityGenreRole, and Instrument!

From new releases to undiscovered gems, listen to our playlists on Spotify !

"...the story we find between the notes of Asian American music is sometimes nothing less than the story of Asian America itself."
- Dr. Oliver Wang

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Richie is the founder of TRAKTIVIST TM Richie was previously part of Transparent Arts helping to manage artists such as Far East Movement, Dumbfoundead, Tiffany Young (Girls Generation), & Yultron, while also programming national tours & festivals, such as IDENTITY LA & HERITAGE SF.

Combining his passion for the Asian American music scene, DJ skills of 20 years, and a Bachelor’s degree in Sociology, Richie has established community partnerships and endorsements from The White House Initiative for Asian American & Pacific Islanders, The City of Los Angeles, Center for Asian American Media, Transparent Arts, Ros Marketing, MYXtv, Coalition of Asian Pacifics in Entertainment, ISAtv, Kollaboration, 626 Night Market, Festival of Philippine Arts & Culture, Japanese American National Museum, etc.


Lauren Lee is our Events Director. She is also an artist manager and has worked as a talent buyer, nonprofit executive, and community organizer.

In her career as an artist manager and talent buyer, Lee has seen the discrepancy in the industry of how Asian Americans are consistently overlooked or excluded from industry communities that often succeed. She started work reversing these trends with Kollaboration SF, and after being executive director for 18 months, she moved to LA to join efforts with community leaders in Asian American media.

Lee has been a fan and follower of TRAKTIVIST since its inception, and with her move in the fall of 2017, joined the team.


Manpreet Kaur aka “DJ Preet”, is a co-host on TRAKTIVIST Radio. She is a major fan of Asian American and Asian inspired music and works tirelessly through her projects on the Traktivist team to help create a space and awareness for new/established AAPI talent in mainstream media. She is also the Executive Director and program curator for Kollaboration Los Angeles, a local entertainment based non-profit organization.


Wee Jay Babiano is a producer/co-host for TRAKTIVIST Radio. He is a Filipino-American singer/songwriter, music producer, and DJ. In addition to writing and recording his own tracks, he directs his own music videos and is a part-time photographer. Currently, he is pursuing a Degree in Composition at Fullerton College and plans to further his education elsewhere, hoping to spread love and positivity through his music. @weejaybabiano

Sabrina Munar is an Assistant Producer for TRAKTIVIST Radio. She is a Filipino-American born and raised in Southern California. She will be completing her final semester at California State University, Long Beach as a Marketing major with a minor in Music. She believes in the importance of giving Asian American creatives a platform to share and promote their work. Like any typical fangirl, Sabrina can usually be found at a concert.


Rhian Moore is a Content Manager at TRAKTIVIST. Having grown up as a Burmese-American in the San Gabriel Valley before attending Pomona College, this past year she worked to complete her senior thesis on Burmese music in diaspora. This journey sparked a lifelong interest in Southeast Asian music, which will be further explored during her 2018-19 Fulbright grant in Malaysia.

The intersection between Rhian's undergraduate education as a music major with her work in the AAPI community as a student intern at Pomona College’s Asian American Resource Center has resulted in a passion for increasing exposure and accessibility to Asian American music in the U.S. As part of TRAKTIVIST, she hopes to contribute towards creating space for Asian American representation not just in artists we see and hear on stage, but also in the people behind the scenes who help shape a listener’s experience.


James Silla is an Advertiser at TRAKTIVIST. He is a Filipino-American living in Southern California. Currently, he is pursuing a business degree with a concentration in marketing and entertainment at California State University, Los Angeles.
James is very passionate about music and making a difference in the Asian-American community. By integrating his passions in music and dedication to advocate for his beliefs, James aspires to help build a platform in which Asian Americans can freely express themselves creatively to inspire the new generation of creatives.


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What the Community Says About Us:

Momo Chang, Content Manager, Center for Asian American Media (CAAM)
"It's really exciting to see a new platform for Asian American musicians through Traktivist and the Traktivist podcast. CAAM has been partnering with Richie of Traktivist since May 2015, where he shares bi-monthly playlists of new songs by APA artists. Richie's breadth and depth of knowledge about pioneering and up-and-coming APA artists is astounding. His passion for music and for amplifying the voices of APA musicians is very clear." 

Christine Minji Chang, Executive Director, Kollaboration
"The combination of passion and prowess is so powerful in Traktivist.com. This website and endeavor is a manifestation of a true love for the Asian American community and the art that we create to tell our stories. It's amazing to learn about both the past and present through all the music discovered through Traktivist. This platform allows art to be a contributor and conduit to a much bigger and necessary conversation of identity, racism, and the role that the creative mediums play in changing cultural norms. The partnership and genuine friendship between Kollaboration and Traktivist is just another example of why I feel so honored to be a part of this artistic community. It's astounding to witness the work that goes into sustaining this artistic movement and so inspiring to keep creating.  It's a true team effort to advance the API community forward in creativity, understanding, and impact."

John Swing, Business Development Specialist, Search to Involve Pilipino Americans (SIPA)
"Ronald Takaki, a prominent American historian, once said, “how do we free ourselves from our past, if we do not even know this past?” This quote reminds us to search different medians to empower and especially, accept who we are.  One median that is often used is - *MUSIC*. Traktivist is a vessel for music.  Traktivist helps us learn about ourselves and how we celebrate uniqueness in expression and embracing our kapwa (our community).As the leading organization in the Filipino American community, SIPA is honored to have Traktivist as a community partner.  We appreciate all that Traktivist has done for our Filipino American community and are committed in supporting its business through advocacy and outreach!"

Ada Tseng, Writer & Editor, Asia Pacific Arts
"Traktivist is the Asian American music lover's dream website. Richie has created an invaluable archive that shows how truly diverse and multifaceted the landscape of Asian American music has always been."

Annie Choi, Owner, Found Coffee
"Traktivist is a website for the Asian American community by the Asian American community. They bring awareness to the wonderful, diverse, and unique talent that is sometimes undiscovered by the larger population. Its founders are passionate about supporting the rich history of our people by providing a platform for artists to tell their stories through their music. I, as an Asian American small business owner, am thankful for the support that they have shown me. Traktivist brought the house down by providing the soundtrack to our Grand Opening party. Not only does Traktivist support artists, they support local businesses as well. Thank you, Traktivist, for being an integral part of our community! Keep doing what you do."

Asian American Music