TRAKTIVIST is the premiere platform to discover, promote, and historically archive music made by Asian North Americans, as featured on NBC News. Our groundbreaking website operates as a central, online hub, offering quality, convenience, and cultural value through our unique cataloging. From new releases to undiscovered gems, music will be posted every week for your enjoyment. Search by Ethnicity, Genre, Role, and Instrument! Listen to our playlists on Spotify!
"...the story we find between the notes of Asian American music is sometimes nothing less than the story of Asian America itself." - Dr. Oliver Wang
TRAKTIVIST is essentially a collection of stories. Through their music, each artist provides a glimpse into the dynamic and complex Asian North American experience. By expression through art, artists are able to define themselves and break stereotypes. One day it will be commonplace to hear and see Asian North Americans in all genres of music. But until then, we believe it is important to acknowledge and appreciate all those who have and/or continue to pave the way in making this a reality.
What the Community Says About Us:
Momo Chang, Content Manager, Center for Asian American Media (CAAM)
"It's really exciting to see a new platform for Asian American musicians through Traktivist and the Traktivist podcast. CAAM has been partnering with Richie Menchavez of Traktivist since May 2015, where he shares bi-monthly playlists of new songs by APA artists. Richie's breadth and depth of knowledge about pioneering and up-and-coming APA artists is astounding. His passion for music and for amplifying the voices of APA musicians is very clear."
Christine Minji Chang, Executive Director, Kollaboration
"The combination of passion and prowess is so powerful in Traktivist.com. This website and endeavor is a manifestation of a true love for the Asian American community and the art that we create to tell our stories. It's amazing to learn about both the past and present through all the music discovered through Traktivist. This platform allows art to be a contributor and conduit to a much bigger and necessary conversation of identity, racism, and the role that the creative mediums play in changing cultural norms. The partnership and genuine friendship between Kollaboration and Traktivist is just another example of why I feel so honored to be a part of this artistic community. It's astounding to witness the work that goes into sustaining this artistic movement and so inspiring to keep creating. It's a true team effort to advance the API community forward in creativity, understanding, and impact."
John Swing, Business Development Specialist, Search to Involve Pilipino Americans (SIPA)
"Ronald Takaki, a prominent American historian, once said, “how do we free ourselves from our past, if we do not even know this past?” This quote reminds us to search different medians to empower and especially, accept who we are. One median that is often used is - *MUSIC*. Traktivist is a vessel for music. Traktivist helps us learn about ourselves and how we celebrate uniqueness in expression and embracing our kapwa (our community).As the leading organization in the Filipino American community, SIPA is honored to have Traktivist as a community partner. We appreciate all that Traktivist has done for our Filipino American community and are committed in supporting its business through advocacy and outreach!"
Ada Tseng, Writer & Editor, Asia Pacific Arts
"Traktivist is the Asian American music lover's dream website. Richie has created an invaluable archive that shows how truly diverse and multifaceted the landscape of Asian American music has always been."
Annie Choi, Owner, Found Coffee
"Traktivist is a website for the Asian American community by the Asian American community. They bring awareness to the wonderful, diverse, and unique talent that is sometimes undiscovered by the larger population. Its founders are passionate about supporting the rich history of our people by providing a platform for artists to tell their stories through their music. I, as an Asian American small business owner, am thankful for the support that they have shown me. Traktivist brought the house down by providing the soundtrack to our Grand Opening party. Not only does Traktivist support artists, they support local businesses as well. Thank you, Traktivist, for being an integral part of our community! Keep doing what you do."
DJ Richie Menchavez is the creator and founder of TRAKTIVIST TM . Menchavez is also a producer for ‘mydiveo Live,’ a fresh new weekly music magazine show that features interviews with the hottest trendsetting artists and industry tastemakers, new buzzworthy music videos, music events coverage, and other recording session exclusives.
‘mydiveo Live’ airs visually on Myx TV Mondays at 10PM in 15 million+ homes in major cities like LA & NYC via cable companies such as DIRECTV, Time Warner, Cox, Roku & more. The audio of the show is also broadcast to 3 million+ listeners on the Dash Radio commercial free streaming APP on the Discover Channel, Tuesdays/Fridays at 3PM PST & online at dashradio.com/discover.
Menchavez has had over 20 years of DJ experience which has led to working for a variety of entertainment companies, clubs, and Wild 94.9, the San Francisco Bay Area’s #1 radio station. He was also the West Coast Street Promotions lead for Classified Records, an independent, Asian American record label, which included artists such as Jocelyn Enriquez and Pinay.
Combining his passion for the Asian American music scene, DJ skills, and a Bachelor’s degree in Sociology, Menchavez has established community partnerships and endorsements from The White House Initiative for Asian American & Pacific Islanders, mydiveo, Coalition of Asian Pacifics in Entertainment, ISAtv, Kollaboration, Project By Project, Asia Pacific American, Center for Asian American Media, CAAMfest San Jose 2015, Visual Communications, 626 Night Market, Festival of Philippine Arts & Culture, Japanese American National Museum, Asia Pacific Arts, Search to Involve Pilipino Americans, International Southeast Asian Film Festival, & CreateHER. Menchavez served as moderator for the music panel at the inaugural Kollaboration EMPOWER conference with panelists Mister Rocks, Run River North, Alfa Garcia, and Travis Atreo. Menchavez also participates as a bi-weekly guest contributor for the Center for Asian American Media.